Center for Strategic Communication

Much ado about Soft Power

As the ever-eloquent and incisive Donna Oglesby recently commented, there’s been a minor dustup in that small corner of the blogosphere dedicated to topics related to public diplomacy. Oglesby notes the reaction to Amy Zalman’s recent essay in the Globalist, which...

Strengthening IIP: Providing Content that Matters

On Tuesday, February 1, 2011 I had the privilege of speaking to Dawn McCall, the Director for the Bureau of International Information Programs (or IIP) at the US Department of State. IIP along with Education and Cultural Affairs (or ECA) comprise the direct reports to...

Assessing the Public Diplomacy Assessment Model Report

At their September 28 meeting, the US Advisory Commission on Public Diplomacy announced a report they had commissioned from a research team at UT Austin. Its subject of evaluation and measurement for public diplomacy is undoubtedly important and a significant priority...