Center for Strategic Communication

Has al-Qaeda Become a Toxic Brand?

by Steven R. Corman In business marketing, branding means creating demand for a product by creating an image that is appealing to potential consumers.  This probably brings to mind successful brands like Coca-Cola, Disney, and Nike.  But brands can also become...

bin Laden the Myth

by Bennett Furlow In the immediate aftermath of Usama bin Laden’s death there was no shortage of news and commentary trying to explain the significance of his demise. What does his death mean for the U.S. and al-Qaeda, or for the War in Afghanistan? The unilateral...