Just a quick link, but check out the SWJ interview that Octavian Manea has done with former DoD policy planning deputy Dr. Thomas G. Mahnken:
SWJ: A key concept that Andrew Marshall and ONA developed and shaped is that of competitive strategies. To what extent did the concept of competitive strategies provide an intellectual construct for winning the Cold War and managing the great power competition during peacetime?
Thomas Mahnken: At one level, the term “competitive strategies” is a redundancy – one certainly wouldn’t want to implement uncompetitive strategies. Indeed, the very notion of competition lies at the heart of strategy. That having been said, the logical notion that one should pay attention to one’s enduring comparative advantages and exploit a competitor’s enduring comparative weaknesses can at times be an alien way of thinking in a large bureaucracy like the Pentagon and the national security community.
One of the things that the Office of Net Assessment did from its founding in the mid 1970s was to tap into thinking in the business and management literature about how to formulate and implement a long-term strategy for competition. A competitive strategy is focused on peacetime interaction and is about the peacetime use of military power to shape a competitor’s choices in ways that favor our objectives. That is, it is concerned with the development, acquisition, deployment, and exercising of forces, as opposed to their use in combat. A competitive strategy assumes that the choices that the competitors have to make are constrained. A competitive strategy seeks to identify and exploit these constraints.
This overall concept did play a role in U.S. strategy in the 1970s and 1980s by pushing the senior Defense Department leadership to think more in these terms. That meant thinking more about areas of comparative advantage and disadvantage, about areas where we needed to be ahead and areas where we could afford not to be ahead. Over time, that approach played an important role in the U.S. strategic effectiveness, particularly in the late Cold War. First unconsciously and later consciously, the Defense Department carried out a series of competitive strategies against the Soviet Union and in the end that approach played a role in convincing the Soviet leadership that they couldn’t compete with the U.S. in a whole series of areas.