Center for Strategic Communication

By Patricia H Kushlis

If there’s one thing I’ve learned about elections it’s that
the fat lady’s song sometimes resembles a five hour Wagnerian opera far more
than a three minute hip-hop track for I-pod. 

Furthermore, such elections may also not follow the shortest distance,
or even the most obvious route, between two points – as we saw with the recent
2012 US presidential race as the tipping point came when the media called the
race in Obama’s favor not, as expected, because of the swing states of
Virginia, Ohio or Florida (where the state finally went for Obama by some 74,000 votes) but
with the unlikely combination of New Hampshire, Iowa, Colorado and Nevada.

Yes, this was a reasonably close election but no
. In the end, Obama rode to a second term despite a still struggling
economy and relatively weak jobs performance numbers caused primarily by a
self-inflicted and inherited drawn-out financial sector crisis that threatened
to destroy the US and global economies before this young president’s election
in 2008.

There are many reasons for Obama’s second term victory – the
pundits and the analysts will be pouring over massive amounts of data generated
for months to come but, as John Nichols in The
points out
this was nothing like George W Bush’s squeaker “victories”
in 2000 or 2004 which the Republican Party – or at least the powers that
existed then – delusionally termed mandates with “winners” that behaved delusionally

Even a week before the November 6, 2012 Elections I had
sworn to friends that I intended to turn off the television, shut down the
computer, go to bed early and pull the covers over my head for the duration of
election night.  I didn’t do that – as
the composite polls and analyses began predicting solid Obama and Democratic
Senate victories almost immediately thereafter. I did watch the results at home
on PBS – between trips to the refrigerator – in a far more serene atmosphere
than when I had worked at Voter News Service elections headquarters in New York
City for Elections 2000 reporting the then too close to call swing and
bell weather New Mexico vote to the major US news outlets throughout the long
night and into the early hours of the morning.  

A different

Certainly the American electorate has changed
demographically over the past decade and these changes have implications for
the elections. In a nutshell, there are simply fewer Evangelical, older white
males – except in the Old Confederacy and several of the Plains States – than in
the past.

This was the first time New Mexico was designated neither a swing
nor a Bell Weather state.  In reality, New Mexico is still a
Bell Weather state because, after all, the electorate went for Obama and, like
the country as a whole, by smaller margins than in 2008.  The percentage of the vote in the president’s
camp here was 52% – three percentage points below what, I’m told, is considered
safely blue.

Yes, New Mexico has a
majority Hispanic population but Hispanics in the state’s south tend to
register as Democrats but vote Republican so it should come as no surprise that
Republican Congressman Steve Pearce gained reelection in the
geographically-large, mostly rural, population-small District 3 that borders Mexico.  New Mexican Hispanics also tend to be more
integrated into the society as a whole than Hispanics elsewhere in the
country:  some New Mexican Hispanics are
very much part of the professional and leadership classes that run this state.  In fact, their ancestors came directly from
Spain in the 16th and 17th centuries. In no way then are
they part and parcel of an underprivileged, immigrant, Hispanic working class
as is the case for some of this state’s neighbors.    


I asked Lonna Atkeson, an American electoral specialist at
the University of New Mexico, why New Mexico voters had behaved so differently
this time around e.g. why this state had apparently shifted from purple to blue
just in the past several years.   She
said although she wasn’t sure, that New Mexico voters were still moderate to
conservative (witness the election of right wing Susana Martinez as governor in
2010) but that it was possible to say that the state was trending blue and one
reason was that younger voters were supplanting older more conservative white
ones in Albuquerque, the state’s largest city, and that New Mexico youth vote
more consistently Democratic than their elders.

This supports observations from friends of mine who had been at an Amy
Goodman talk at the University of New Mexico earlier in the fall which was very
well attended by a large number of young and enthusiastic Obama supporters.   

Conceding the Land of
Enchantment without a Fight

Professor Atkeson also told me that the Romney campaign had
never even attempted to make a play for the voters here – essentially conceding
the state to Obama without a fight, and that regardless, Romney’s persona as
wealthy and white did not resonate well among many New Mexicans who are
neither.  Since this state, unlike Utah,
has few Mormons but many Roman Catholics, Romney’s religion may or may not have
been a negative.  It’s hard to say. After
all, we have a well-respected moderate Democratic Mormon Senator – Tom Udall
whose religion simply was no factor – but, it’s also pretty clear that Romney’s
Mormon religion didn’t help him conquer “The Land of Enchantment.”     

Atkeson and I also discussed the Senate and the three House
races – all but one won by the Democrats – the most interesting being the open
race for the Senate which two term Congressman Martin Heinrich won handily over
former Republican Congresswoman Heather Wilson. 
This was, however, no Heinrich landslide.  Furthermore, the gender issue did not
arise.  Heinrich won with only 51% of the
vote to Wilson’s 45% (a third party candidate
won 3.6%) but according to Atkenson, Wilson’s
negatives were high.  She’d run several prior
negative contentious campaigns – either squeaking out victory in 2006 or losing
in the 2008 primary for the US Senate race to the more conservative Steve
Pearce.  Pearce was then soundly trounced
by moderate Tom Udall in the general election.

I have to wonder how many more Republican candidates lost
because of high negatives.  Or perhaps
all the out-of-state right wing money being poured into a barrage of extremely
negative television and radio commercials aimed to swing the vote just turned
people off.  I understand that’s what
happened in Jerry McNerny’s tough Congressional re-election fight in

Or maybe a blitz of television advertising no longer has the
same effect on voters and the “ground game” – or the importance of “the last
three feet” – is just plain more important. 

Another thought:  Has anyone looked at how the rate hikes and exorbitant prices charged by
the cable television companies are turning people off – and tuning them out?

Money is as money

The New York Times
that the biggest donors to Republican Super PACs got little pay-back
for their money.  Casino magnate Sheldon
Adelson’s $60 million in Super Pac donations, for instance, bought him narry a
seat out of the eight candidates he helped bankroll. Adelson was not alone in
seeing his pay-outs fall short.  Karl
Rove must also not have had a happy Tuesday night not only because most of the
money he collected failed to deliver results to his clients but also more
importantly in the long term because his model of the American electorate
finally failed to work.     

Then there’s the issue of messaging.  As John Hambre observed in the Forward to Persuasion and Power, James Farwell's new book on
political communication (to be released in December by Georgetown University
Press), the world has changed and “we live in a time when it is no longer
possible to take two different positions to a problem, thinking they will never
be exposed to reconciliation over time.”  Amen.

 Obama did not have
this vulnerability; Romney did and in spades:  he took one position during the primaries and
through the convention but flip-flopped on those same issues during the debates
and thereafter. Ambiguity is one thing but major changes of position on major
issues are another. 

Can a Republican candidate win primaries dominated by
ultra-conservative voters and then move to the center in the general election in
which moderates predominate in this day and age? 
Maybe the traditional messaging flip-flop tightrope is finally just too
difficult for even the most astute to walk.

See Patricia Lee Sharpe's  Four More Years:  Obama's Starting Menu, WhirledView, Thursday, November 12, 2012 for more WV post-election analysis.