Center for Strategic Communication

Ed. Note: This was originally published on

Virginia Donohue and her husband started Pet Camp in 1997 with a love of their dogs and little else. Located in San Francisco, California, they provided group play, open spaces, and a pool. Cats had disco lights to play with, aquariums to watch and wide window sills for perches. When the business became sustainable in 2000, Virginia says, it was time to provide health insurance to their employees.

“To me it’s a moral issue. People need to have health care and how we get it is through work,” she says. “I have been one of the employers out there saying, ‘Look, offering health care is important.’”

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