Why Israel’s Twitter Experiment Flopped

by Dawn R. Gilpin Israel’s deployment of social media, including a Twitter news conference over the Gaza situation, has been in the news lately. As an example of media response to these efforts in the U.S., the New York Times cited MSNBC’s Rachel Maddow as having “mocked” and “marveled” at the attempt to use such a structurally stunted channel such as Twitter, with its 140-character limit, to discuss matters of complex international diplomacy. Reactions in [...] Read more »