Center for Strategic Communication

Engagement: What does it Mean for Public Diplomacy?

In recent years, diplomatic circles have been relying on the term “engagement” to describe various communication and public diplomacy activities with foreign publics. The term is used almost universally in government, the military, academia, corporations and think...

Can Russia Export Soft Power?

Putin’s numerous publicity stunts have generated a series of memes. Is this soft power? Earlier this week I attended an event held by the Alfa Fellowship Alumni Association discussing Russian soft power. Panelists included John Brown, Jill Doherty, and Yelena...

War of the Soft Powers

Image Credit: Flickr – Laura Padgett In Foreign Policy today, Joseph Nye penned an article discussing China and Russia’s desire to increase their soft power. As originator of the term, Nye explains that neither China nor Russia understands exactly how to do...