Center for Strategic Communication

Is 4GW Dead?: Point-Counterpoint and Commentary

4GW theory has always attracted overenthusiasts and  raging haters ever since the concept emerged way back in 1989, so debates about the merit of 4GW are nothing new; in fact, the arguments became so routine that they had largely gone sterile years ago.  After T.X....

Boyd and Beyond Local DC Event

[by J. Scott Shipman] Jim Hasik’s White Board Outline   At the suggestion of Adam Elkus, we were privileged to host our first “local” Boyd and Beyond event on 15 December. We had 14 attend, and five speakers. Logistically, we turned our family...