Center for Strategic Communication

[ by Charles Cameron — various angles on graphical thinking in two Republican presidential campaigns ]
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To start with, here is presidential candidate Donald Trump tweeting a humorous, tasteless and wildly unfair DoubleQuote in the Wild against his rival for the Republican nomination, Ted Cruz — evidence for the pervasiveness and persuasiveness of this mode of thinking & linking, if any such were needed:

The tweet comes from Trump’s verified Twitter account, and might as well feature the words, “I’m Donald Trump, and I approve this message”. Ugly, and thus sad.

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Once you get me started DoubleQuoting Trump and Cruz, though, it’ll be hard to rein me in.

The Trump logo below was, I believe created for a graphic design contest unaffiliated with the Trump Campaign, but has since been tweeted at least once by the verified “Real Donald Trump” account, while the cruz logo is undoubtedoy official.

trump cruz logos

Both, you’ll note, feature the American flag and a lone star, though Trump is triumphantly New Yorkan, while Cruz is junior senator for the Lone Star State.

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While some have compared the Cruz logo with such secular analogs as the Al Jazeera logo and the Onion‘s onion, the Washington Post comes closer to the point, trumping them with a variety of pentacostal-themed logos

cruz logos secular sacred

— a matter of some significance given Ted Cruz’s anointing to a kingship role within his father’s “Seven Mountains” pentecostal faith tradition.

And Donald Trump? Here the hair is significant, and Trump himself seems to have a good-humored attitude, as evidenced by the upper panel below. If this seems superficial, however, the lower panel demonstrates beyond question that Trump follows the Golden Mean —

trump toupee golden

— though whether the emphasis is placed on “golden” or “mean” would seem to be a matter of personal and political preference.