El Mustapha Lahlali investigates the power of political slogans in Egypt. By revisiting the discourse of early 2011 and surgically analyzing the linguistic content of a wide array of slogans, Lahlali offers new insight into the political, social and religious undercurrents that reverberated through the country during this time. Lahlali points to a period characterized by the democratization of discourse, which he argues, disappeared as rapidly as it emerged.