Center for Strategic Communication

Today. ASP’s Adjunct Fellow August Cole was quoted in an article in the Washington Post regarding defense companies branching out into new sectors.

August said:

“Companies will have to be very deliberate with the steps they take into markets that they think they know — and really don’t,” he said. “One of the big questions is, how do you take something that isn’t a natural fit and get the best out of . . . your people, get them to behave in ways that will make a big company effective in a different environment?”


You can read the full article here.