Today. ASP’s Adjunct Fellow August Cole was quoted in an article in the Washington Post regarding defense companies branching out into new sectors.
“Companies will have to be very deliberate with the steps they take into markets that they think they know — and really don’t,” he said. “One of the big questions is, how do you take something that isn’t a natural fit and get the best out of . . . your people, get them to behave in ways that will make a big company effective in a different environment?”
You can read the full article here.