Center for Strategic Communication

by Steven R. Corman

Late last year, we reported that Steve Tatham and colleagues had published a new book entitled Behavioural Confict.  Now they have created a new blog to go with the book.

Both book and blog pound on the theme that changing attitudes is nice, but changing behavior is the more important (and often more direct) method for accomplishing desired influence outcomes.  This was something of a theme at the recent NATO Strategic Communication conference in Izmir as well.