Strategic Ambiguity, Communication, and Public Diplomacy in an Uncertain World: Principles and Practices

by Bud Goodall, Angela Trethewey, & Kelly McDonald There is widespread recognition that the U. S. public diplomacy efforts worldwide have failed. In response to this image crisis, the Pentagon, State Department, and other agencies of the federal government are currently seeking new models for message strategy, coordination, and alignment. There are two major reasons for failures of communication in public diplomacy: (1) reliance on an outdated one-way model of influence, and (2) an inability […] Read more »