Center for Strategic Communication

[ by Charles Cameron — a factory for words — ugh! ]
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Troll factory

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In American folklore, a Christmas elf is a diminutive creature (elf) that lives with Santa Claus in the North Pole and acts as his helper.

Radio Free Europe / Radio Liberty has a fasacinating account in which One Professional Russian Troll Tells All. I’m gonna quote that piece extensively without putting it in blockquotes, since it has blockquotes, italics and illustrations of its own. Between the double asterisks immediately below and the double asterisks following them, then, you won’t find my words but those of RFE/RL, drawn in two gobbits from their piece.

Here’s the skinny on how it works, followed by the part that really caught my interest, dealing (obliquely) as it does with the Putin and the Patriarch theme.

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RFE/RL: So what did your department do?

Burkhard: Our department commented on posts. Every city and village in Russia has its own municipal website with its own comments forum. People would write something on the forum — some kind of news — and our task was to comment on it. We did it by dividing into teams of three. One of us would be the “villain,” the person who disagrees with the forum and criticizes the authorities, in order to bring a feeling of authenticity to what we’re doing. The other two enter into a debate with him — “No, you’re not right; everything here is totally correct.” One of them should provide some kind of graphic or image that fits in the context, and the other has to post a link to some content that supports his argument. You see? Villain, picture, link.

[ .. ]

RFE/RL: Does the Villain have a role in such assignments?
 
Burkhard:
If something is pro-Putin, the Villain will have doubts. For example, for Orthodox Christmas, Putin went to Mass at an ordinary village church outside Voronezh and there was sweetness and light all around. A story gets posted along the lines of, "How wonderful, how marvelous, how great, what an amazing man he is." But the Villain disagrees: "OK, come on, Putin went to Voronezh to boost his popularity with the public." To which we answer, "What's the matter with you, what popularity are you talking about? Yes, he's popular, but he doesn't need popularity, he just wants to meet with ordinary people." That's a funny example.

Next Assignment

Topic: Build a positive attitude toward the domestic policies of Vladimir Putin; the president personally celebrated Christmas with ordinary Russians.
 
Keywords: president rf, putin news, putin policies, christmas, vladimir putin
 
Again, the assignment begins with a post published on a LiveJournal account. The post about Putin is prefaced by a fragment from a poem by Marina Tsvetayeva, "It's a sin to soar over a golden-domed chapel and not to pray in it," which in this context seems to take on a double meaning. 

Christmas unites!
 
The blessed holiday of the Nativity is upon us. And on such a miraculous day, which unites all citizens of Russia — no matter whether you're a believer or, as they say, "unchurched" — on the way to the Lord, the Russian president VP was, as always, with the people! Where else but in the provinces, far away from the urban hustle and bustle, is it possible to really experience this holy day? So this year Vladimir Putin visited the village church in honor of the Holy Virgin, located near Voronezh in the village of Otradnoye. And on such a holiday, one of the main holidays in Russia (and in the entire Christian church), at such a difficult time the president was with the people and congratulated all the clerics and faithful parishioners!

On the Barnaul forum, the Link Troll kicks things off with praise and a link to a December 31 vesti.ru article, Putin Congratulates Obama And Reminds Him Of The Principles Of Mutual Respect.

"Great article! By the way, the president of Russia, also congratulated the American president, the German chancellor, and other Western politicians on New Year's Eve. He's to be commended for expressing his peaceful intentions and conducting normal policy — something that's hard to get from Barack Obama."

The Villain Troll appears incensed:

"And what did you find that was so totally amazing in his Christmas message??? I don't understand!!! Vladimir Putin is an ordinary person!! So what if he's the president?? If I get on TV and wish everyone a nice Christmas, will you write a nice article about me too??? Finally we've found something to talk about!"

The Picture Troll posts a photo of Putin at the church and retorts:

"This is idiotic! Putin is our president. And it's really great that he went to a village church to congratulate everyone on the holiday. Christmas is a miracle. I envy the congregation. I would have loved to have been there on that great holiday."

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Elsewhere, on the Yekaterinburg forum, the Villain Troll attacks Putin's Christmas appearance as a stunt aimed at distracting the public from the country's massive economic woes:

"Give your neighbor a sack of buckwheat this year!! Now that's a good deed!!! Vladimir Putin represents everything that awaits us in the future!! He just went to pray for his ass and ask for forgiveness. He's driven the country straight to hell, and now what can he do??? Pray, and that's it!"

The Picture Troll issues a stern reprimand, illustrated with a bucolic photo from the scene:

"Good lord, your language! Christmas is a blessed holiday, and here you are swearing. It's not worth it. There's enough buckwheat for everyone, our country will survive the anti-Russian sanctions, no problem. So I congratulate everyone on a blessed holiday and wish everyone peace and goodness. Especially YOU!"

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And thus the troika spends the day sweeping through 35 forums. 

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Oh, well — or Ah, hell:

SPEC social media manipulation UK US

Sources:

  • British army creates team of Facebook warriors
  • Revealed: US spy operation that manipulates social media
  • And as JM Berger and Jonathan Morgan have exhaustively documented, terrorists do it too.