Center for Strategic Communication

[ by Charles Cameron — another angle on the whole idea of qualitative node-&-edge graphs for concept mapping ]

Image of a virus letting its DNA loose in a cell, from the Bjork app-game-song

The other day I found myself re-reading a comment I’d made on Zen’s post The Games People Play back in January 2008, which I’d been searching for in the back of my mind for months — too attic-like and cobwebbed, probably not the best place to look for it. In any case, now I’ve found it I’ve dusted it off and offer it here for your consideration:


Ideas can be infectious.  We know this, and thus we can explore the spread of ideas using models drawn from epidemiology, an approach which Malcolm Gladwell takes in his book Tipping Point. Ideas can also be viewed as existing in an ecosystem, and thus what we know of genetics can be applied to them, as Dawkins suggested in coining the term "meme". Having said that, I’d still like to game an idea entering a mind.

Specifically, I would like to game the way in which the idea that constitutes "martyrdom" (shahada) in an al-Qaida mind enters a mind that’s primed with the ideas of Tablighi Jamaat, for instance, and once it’s "in," conforms the idea of "obligation" (fard) that’s already present in TJ’s non-violent and apolitical version into the al-Q sense of the word — that "to kill the Americans and their allies — civilians and military — is an individual duty (fard ‘ayn) for every Muslim who can do it in any country in which it is possible to do it"… I’m thinking of something along the lines of the kind of research that allows someone to write, describing the John Cunningham virus (JCV):

the JC virus enters the central nervous system by fastening itself to the 5HT2AR receptor for serotonin, which is found on the surface of glial cells.  When this receptor for serotonin is triggered, it opens the pathway that allows the virus to enter the cell.

The thing is, we can manage a very brief verbal sketch of how an idea enters a mind and becomes part of a person’s "thinking" — and we can model in some detail the way that an idea spreads through a population — but we’re not very good at modeling, or gaming, thought processes.  And from my POV, that’s the most fascinating challenge of all.

My question is: what kind of game should this be, how do we set up the board, what markers shall we have for ideas or parts of ideas and for views or congregations of ideas, what rules do we need to use in combining them, etc — how do we get as close to a mental conversation as humanly possible?

I happen to think that meditators will have quite a bit to teach us here, that the Tibetans may have a better vantage point than we as a culture do… because they’ve been watching the mind, and in particular watching its various coiled springs uncoil, and putting the process into words, for longer than we have. But it will take a whole new series of aha!s to really figure this out.


The result wouldn’t look like the image at the top of this post — it might look more like a PERT chart, but with sequences of ideas rather than actions. And it would be based on narratives, not theories. Above all, it would be multi-voiced, polyphonic, fluid — like that diagram from Edward Tufte about the Ocean of Stories:

That’s it — what say you all?

The Bjork Virus video can be found here, the Virus app-game-song can apparently be downloaded here.