One Message for Many Audiences: Framing the Death of Abu Musab al-Zarqawi

by Z. S Justus & Aaron Hess Globalization and telecommunications technology have made every message global. The consequence of this phenomenon is that when the United States makes announcements concerning the Global War on Terrorism a global, rather than a local audience, receives the message. While similar messages may circulate in different areas throughout the globe, the messages interact with national and/or cultural traditions that result in different types of message interpretation. Using Entman’s (2003a; […] Read more »

Strategic Ambiguity, Communication, and Public Diplomacy in an Uncertain World: Principles and Practices

by Bud Goodall, Angela Trethewey, & Kelly McDonald There is widespread recognition that the U. S. public diplomacy efforts worldwide have failed. In response to this image crisis, the Pentagon, State Department, and other agencies of the federal government are currently seeking new models for message strategy, coordination, and alignment. There are two major reasons for failures of communication in public diplomacy: (1) reliance on an outdated one-way model of influence, and (2) an inability […] Read more »

Credibility in the Global War on Terrorism

by Steven R. Corman, Aaron Hess, & Z. S. Justus The perceived credibility of the United States government on the global stage has never been lower. This impedes its ability to fight, much less to win, the “war of ideas” that is so much a part of the global war on terrorism. Cultivating improved credibility is a long-term effort, but it stands to benefit from a large body of existing research. The concept of source […] Read more »